Target

unPOP the box (2015): This behind-the-scenes video captures the wildly successful Target “unPOP the Box” campaign. We challenged 10 Viners to create video shorts based on what they received in a mystery box from Target. The results were not only creative and diverse—they led to other Viners to want in on the campaign and make their own videos.

More than 230 vines were made, and unPOP won an award from Mashable for "Best use of Vine."